Understanding Your AI Visibility Report - Help Center - Ayzeo
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Key Takeaways
- Track three key metrics: Visibility Score, Citation Rate, and Mention Rate
- See how you compare to competitors across all tracked prompts
- Use insights to improve your content and increase AI recommendations
What is the AI Visibility Report?
The AI Visibility Report is your dashboard for understanding how AI chatbots like ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok perceive and recommend your brand. When users ask these AI systems questions related to your industry, does your business get mentioned?
This report aggregates data from the AI prompts you've set up for your project, tracking three key metrics:
- Visibility: How often you appear in AI search results
- Citations: When AI actually visits your website for information
- Mentions: When AI names your brand in its response to users
- Trends: How your visibility changes over time
- Competitors: Who else AI recommends in your space
Understanding Report Sections
Key Metrics Overview
At the top of your report, you'll see your three core AI visibility metrics:
Visibility Score
72%
Brand in search results
Citation Rate
45%
AI visited your URL
Mention Rate
38%
Brand named in answer
Learn what each metric means →
Competitor Analysis
See which competitors are being recommended alongside or instead of you. This section shows:
- Who's being cited: Domains that appear in AI responses for your tracked prompts
- Citation frequency: How often each competitor is mentioned
- Position ranking: Where competitors appear in recommendation lists
Pro tip: Study what your top-cited competitors are doing. Check their structured data, content depth, and how they answer common questions.
Prompt Performance
See how you perform for each tracked prompt. Each prompt shows all three metrics:
- Visibility: Whether you appeared in the AI's search results
- Citation: Whether the AI clicked through to your website
- Mention: Whether the AI named your brand in its answer
Click any prompt to see the full AI response with your brand mentions highlighted.
Historical Trends
Track all three metrics over time with historical charts. See how:
- Your visibility, citations, and mentions change week over week
- Optimization efforts impact each metric differently
- Spot the gap between visibility and mentions (conversion opportunity)
The Drilldown Panels: Click Any Number
Beyond the sections above, most numbers on the analytics page open into a drilldown that lists the prompts behind them — and every prompt opens the actual AI answer:
- Mention Ledger — absolute counts (“N of M answers name your brand”) with period-over-period deltas and a What changed drawer showing mention flips with before/after answers.
- Loss List — click any competitor in the Brand Industry Ranking to see exactly which prompts they win, which are head-to-head, and which you win.
- Sentiment Evidence — click the Sentiment card for the verbatim statements behind the positive/negative counts, clustered by reason.
- Sub-Brand Portfolio — when mention keywords are configured, a matrix of which product lines AI names specifically. See the keywords guide.
- AI Sources & Destinations — which websites AI reads and visits while answering about your market. See the sources guide.
The full click-path tour lives in Citation Insights: The Drilldown Panels Explained.
How to Improve Your AI Visibility
Based on your report findings, here are actionable steps to increase your citations:
Add Structured Data
Implement JSON-LD schema markup to help AI understand your content. Learn more →
Create an LLMS.txt File
Give AI a clear summary of your business with an llms.txt file. Learn more →
Answer Questions Directly
Create FAQ content that directly answers the questions in your tracked prompts. AI loves citing clear, authoritative answers.
Create Multi-Modal Content
Use Ayzeo's Content Generator to create comprehensive, AI-optimized content. Learn more →
Study Your Competitors
Analyze what top-cited competitors are doing differently. Visit their pages, check their structured data, and learn from their content strategy.
Understanding Key Metrics
Ayzeo tracks three core metrics that measure different stages of AI visibility:
Visibility Score
The percentage of prompts where your brand appears in the AI's web search results. This is the foundation - you need to be found before you can be cited or mentioned.
Citation Rate
The percentage of prompts where the AI actually visited and opened your URL during research. This indicates your content is considered valuable enough to read.
Mention Rate
The percentage of prompts where the AI explicitly names your brand in its generated response. This is the ultimate goal - direct brand exposure to users.
Want to learn more? Read our detailed guide on Understanding AI Visibility Metrics to learn how to improve each metric.
Additional Metrics
Average Position
When you appear in search results, where do you rank? Position 1 means you're the top result. Lower positions are better.
Industry Rank
How you compare to competitors in your tracked prompts. This shows your relative visibility share in AI recommendations for your industry.
View Your AI Visibility Report
Access your project's AI Visibility Report to see your current citation status, competitor landscape, and improvement opportunities.