### Feature comparison

| Feature | **Otterly.ai** reference · $29/mo | **Ayzeo** from $39/mo | **Peec AI** from $95/mo | **Scrunch** from $250/mo | **Profound** from $99/mo | **Semrush** from $139/mo | **Ahrefs** from $199/mo |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Starting price | **$29/mo** | **$39/mo** | **$95/mo** | **$250/mo** | **$99/mo** | **$139/mo** | **$199/mo** |
| Prompts at entry | 15 prompts | 20 prompts | 50 prompts | 350 custom + 1,000 industry prompts | 50 prompts | Not published | Not published |
| AI engines at entry | 4 engines | 2 engines | Choose 3 of 6 | All 7 engines | ChatGPT only | Basic AI visibility | Up to 7 platforms |
| Seats included | Unlimited members | Unlimited | Unlimited | 3 seats | 1 at entry | 1 at entry | Varies by plan |
| Optimization tools | Audits only | Full suite | Insights only | AXP guidance | Agents | SEO suite | SEO suite |
| Free trial | Free trial | Free audit | 7-day trial | 7-day trial | Free trial | Free trial | No free trial |
| White-label reports | Via partner program | Yes _Pro_ | Not published | Not published | Not published | Via Pro Report add-on | Not published |

Prices are monthly in USD, verified against each vendor’s public pricing pages on July 17, 2026. Otterly.ai is shown as the reference column.

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### Each option, honestly

#### Ayzeo our product

Ayzeo is the smallest step up from Otterly’s Lite plan that changes what the tool actually does. For $39/mo you get 20 tracked prompts (expandable in +10-prompt packs at $15/mo) across ChatGPT and Google AI Overviews, unlimited seats, and an optimization suite Otterly does not have at any tier.

**Strengths**  
- Full optimization suite at the entry price  
- Flat, predictable engine add-ons  
- White-label PDF reports on Pro plan, plus a free instant audit with no card

**Limitations**  
- 20 prompts at entry is a modest step up  
- Two engines in the base plan; each additional model costs $29/mo

**Best for:** SMBs and agencies needing to act on findings, not just collect them.

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#### Peec AI

Peec AI attacks Otterly’s tightest limit head-on: prompt depth. Its $95/mo Starter includes 50 prompts, unlimited seats, and multi-country tracking.

**Strengths**  
- 50 prompts on the $95/mo Starter  
- Unlimited seats plus multi-country tracking  
- Citation-gap and “power sources” analysis to see which domains LLMs actually cite

**Limitations**  
- Claude and GPT-5 Search are Enterprise-only  
- Monitoring only — no content tools

**Best for:** Teams that outgrew 15 prompts and want serious depth while staying under $100/month.

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#### Scrunch

Scrunch includes all seven engines with no add-on surcharges. The entry allowance is 350 custom prompts plus 1,000 industry prompts.

**Strengths**  
- All engines included on every plan  
- 350 custom prompts at entry, the largest allowance  
- Agentic Experience Platform (AXP) for acting on findings

**Limitations**  
- At $250/mo, entry costs nearly nine times Otterly Lite

**Best for:** Mid-market teams whose needs have outgrown budget tooling.

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#### Profound

Profound is for those who outgrow lightweight monitoring. Its tiers are Starter at $99/mo (50 prompts) and Growth at $399/mo.

**Strengths**  
- Deepest enterprise stack in the category 
- Prompt Volumes adds context no lightweight monitor offers  
- Heavily validated with significant funding

**Limitations**  
- Starter is ChatGPT-only with one seat

**Best for:** Enterprise teams that need scale, attribution, and execution in one platform.

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#### Semrush

Semrush consolidates SEO features with AI visibility. Starts at $139/mo with basic AI features included.

**Strengths**  
- Basic AI-visibility features included  
- Full SEO suite under one bill

**Limitations**  
- Generalist suite with shallower GEO features

**Best for:** Teams wanting AI visibility with a full SEO suite.

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#### Ahrefs Brand Radar

Ahrefs Brand Radar starts at $199/mo with a focus on sentiment analysis.

**Strengths**  
- All platforms at the $699/mo tier  
- Sentiment analysis included

**Limitations**  
- No Claude tracking and no free trial

**Best for:** Existing Ahrefs customers wanting AI visibility next to their backlink and keyword data.

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### The decision

#### Who should pick which

- **You ran out of prompts:** Peec AI’s $95/mo Starter carries 50 prompts; Scrunch carries 350.  
- **Engine add-ons are stacking up:** Scrunch includes all engines, while Ayzeo has a flat rate for add-ons.  
- **Need to fix issues:** Ayzeo is the only option under $100 with a full optimization suite at entry.  
- **Enterprise buyer:** Profound’s Enterprise tier has extensive offerings.

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### FAQ

#### What are the best Otterly.ai alternatives?  
The top alternatives include Ayzeo, Peec AI, Scrunch, Profound, Semrush, and Ahrefs Brand Radar.

#### Which alternatives cost under $100/month?  
Ayzeo at $39/mo and Peec AI at $95/mo are the main picks, both costing less than Otterly’s $189/mo Standard tier.

#### Why do teams switch?  
The common issues revolve around prompt limits, pricing jumps, engine add-on costs, and the lack of implementation tools.

#### Which alternatives track Claude?  
Scrunch includes Claude in every plan; Ayzeo offers it as an add-on. Peec AI reserves it for Enterprise.

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