### Feature comparison

| Feature | **Ayzeo** from $39/mo | **Peec AI** from $95/mo | **Profound** from $99/mo | **Scrunch** from $250/mo | **Otterly.ai** from $29/mo | **HubSpot AEO** free / $50/mo | **Semrush** from $139/mo | **Ahrefs** from $199/mo |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Starting price | **$39/mo** | **$95/mo** | **$99/mo** | **$250/mo** | **$29/mo** | **Free / $50/mo** | **$139/mo** | **$199/mo** |
| Prompts at entry | 20 prompts+10-prompt packs $15/mo | 50 prompts | 50 prompts | 1,350 prompts350 custom + 1,000 industry | 15 prompts | Grader snapshot$50/mo adds weekly tracking | BundledAI features from $139 plan | 5 prompts (Lite)
+ packages / 2,500 checks |
| Engines tracked at entry / max | 2 at entry+ add-ons ($29/mo each) | 3 of 6 at entryClaude/GPT-5 enterprise-only | 1 → 10ChatGPT only at entry | All 7every plan, incl. Claude & Meta | 4 engines | Major AI engines | Major AI enginesAI Toolkit / core plans | Up to 7all-platforms tier, incl. Grok |
| Seats at entry | Unlimitedevery plan | Unlimited | 1 seat3 on Growth | 3 seats | Unlimited | Not published | 1 seatadd users per plan | Varies by plan |
| Free trial + card? | Free auditno card | 7-day trialno card | Free trialon Growth plan | 7-day trialno card | Free trial | Free graderno card | Free trial7-day typical | No free trial |
| Optimization tools can it fix, not just report? | Full suiteJSON-LD, LLMs.txt, content, WP plugin | Insights onlymonitoring-focused | Agentsaction layer, Growth+ | AXP guidancerecommendations | Insights only | Recommendationsgrader tips | SEO suitenot GEO-specific | SEO suitenot GEO-specific |
| White-label reports | Yes _Pro_ | Not published | Not published | Not published | Via partner program | Not published | Via Pro Report add-on$20/mo | Not published |
| Agency program | Yes _Pro plan_ | Yes _Agency plans_ | Enterprise | Not published | Yes _Partner program_ | Partner ecosystem | Agency solutions | Not published |
| API / MCP | MCP on Pro+API on Enterprise | APIenterprise models via API | Not published | Not published | API + MCPStandard monthly plan | HubSpot API | APIhigher tiers | APIadd-on |
| Best for | SMBs & agenciesmonitor + fix in one place | Fast-scaling teamsmulti-model monitoring | Enterpriseanalytics + action at scale | Mid-marketfull engine coverage | Budget pilotslean monitoring | HubSpot-native teams | SEO-suite usersadd AI visibility | Ahrefs usersadd Brand Radar |

### Each option, honestly

#### Ayzeo our product

Ayzeo is a Generative Engine Optimization platform that pairs AI-visibility monitoring with the tools to act on what you find. It starts at $39/mo for 20 tracked prompts (expandable in +10-prompt packs at $15/mo) across ChatGPT and Google AI Overviews, with unlimited team seats on every plan and additional AI engines available as $29/mo add-ons per model per project. What sets it apart from the monitoring-only tools on this list is the optimization suite: automatic JSON-LD structured data, an LLMs.txt generator, AI-ready content generation, and a WordPress plugin that pushes fixes live. The Pro plan ($149/mo) adds white-label PDF reports for agencies delivering results to clients. You can run a free instant AI-readiness audit with no credit card before committing to a plan.

**Best for:** SMBs and agencies that want to monitor AI visibility and fix it in one platform.

#### Peec AI

Peec AI is a fast-scaling European AI-visibility monitoring platform popular with growth and marketing teams. The entry plan is $95/mo (USD; a geo-priced EUR plan also exists) and includes 50 tracked prompts, a choice of 3 AI models from the six on its current pricing page, and unlimited seats. A 7-day trial requires no credit card. Note that Claude and GPT-5 Search are available only on the Enterprise tier via API. Peec has raised $29.1M, reports roughly $10M ARR, and is reportedly in talks at around a $200M pre-money valuation (Sifted, June 2026). It is monitoring-focused rather than an optimization tool, so you get strong dashboards and competitor tracking but bring your own fixes.

**Best for:** Fast-scaling teams that want multi-model monitoring with unlimited seats.

#### Profound

Profound is the enterprise heavyweight of the category, built for large brands that need answer-engine analytics at scale plus an action layer. The entry plan is $99/mo (billed yearly) and covers ChatGPT only, 50 prompts, and a single seat. The Growth plan ($399/mo) unlocks 3 engines, 100 prompts, 3 seats, and Agents (400 credits) with a free trial, while Enterprise adds up to 10 engines, prompt-volume figures (which outside observers have characterized as panel-derived), and SOC 2 / SSO. Profound raised a $96M Series C led by Lightspeed at an announced $1B valuation in February 2026 and reports 700+ enterprise customers including Target, Walmart, Ramp, and MongoDB. It is powerful but priced and scoped for enterprise buyers rather than SMBs.

**Best for:** Enterprises that want answer-engine analytics at scale with an action layer.

#### Scrunch

Scrunch (scrunch.com) is a mid-market AI-visibility platform whose headline advantage is coverage: every plan includes all 7 AI engines, including Claude and Meta, with no engine gated behind a higher tier. The entry plan is $250/mo billed annually ($300 monthly) and includes 350 custom prompts plus 1,000 industry prompts, 3 seats, and 3 personas, with a 7-day no-card trial. It also ships an Agentic Experience Platform (AXP) for acting on findings and reports 500+ customers including Lenovo and Crunchbase. The trade-off is price: at $250/mo it is the most expensive entry point on this list, so it suits mid-market teams that specifically need full engine coverage rather than budget pilots.

**Best for:** Mid-market teams that need full engine coverage, including Claude, on every plan.

#### Otterly.ai

Otterly.ai is the budget-friendly entry point to AI-search monitoring and a 2025 Gartner Cool Vendor. The Lite plan is $29/mo — the cheapest paid plan on this list — and includes 15 tracked prompts, 4 AI engines, and unlimited team members. The Standard plan ($189/mo) raises that to 100 prompts and adds API and MCP access on the monthly plan (annual cards still list MCP as "coming soon"). Otterly runs an agency partner program for resellers and is squarely a monitoring tool, so it is ideal for lean teams that want to watch their AI visibility without paying enterprise prices, but you will need another tool to actually implement fixes.

**Best for:** Budget-conscious teams that want lean AI-visibility monitoring.

#### HubSpot AEO

HubSpot AEO is HubSpot’s answer-engine-optimization offering, and it comes in two forms. The free AEO Grader gives you a one-time snapshot of how your brand shows up in AI answers. Separately, HubSpot AEO is a $50/mo continuous tracker that monitors your AI visibility weekly — it does not require a paid HubSpot subscription and is included for Marketing Hub Professional and Enterprise customers. That makes it a genuinely low-cost way to get ongoing tracking, and it is the natural pick for teams already living inside HubSpot’s CRM and marketing tools.

**Best for:** Teams already standardized on HubSpot’s CRM and marketing tools.

#### Semrush

Semrush is the full SEO suite that has folded AI visibility into its lineup. Its restructured plans run SEO at $139/mo, Starter at $199/mo, Pro+ at $299/mo, and Advanced at $549/mo, and even the $139 plan now includes basic AI-visibility features (the standalone AI Toolkit at $99/mo per domain, billed annually, has been de-emphasized — it now sells from its own AI pricing page rather than the main pricing page). The appeal is consolidation: if you already need keyword research, backlink analysis, rank tracking, and technical SEO, you can add AI-visibility tracking without buying a separate tool. It is not a GEO specialist, so the AI features are less deep than the pure-play monitors, but for SEO-suite users it is the path of least resistance.

**Best for:** Teams that already need a full SEO suite and want AI visibility bundled in.

#### Ahrefs Brand Radar

Ahrefs added AI-visibility tracking through Brand Radar, aimed at the large base of teams already using Ahrefs for SEO. Brand Radar starts at $199/mo (the entry price on Ahrefs’ pricing page), with a $398/mo select-platforms tier, and the all-platforms tier at $699/mo covers 7 platforms (including Grok), adds 2,500 custom-prompt checks, and includes YouTube, TikTok, and Reddit tracking in beta. Brand Radar is also partially bundled into the core plans — Ahrefs Lite ($129/mo) includes 5 prompts and 150 checks — with custom-prompt packages available at $50, $100, and $250. Ahrefs is a natural add-on for existing customers who want AI visibility alongside their backlink and keyword data, though Ahrefs famously does not provide a free trial.

**Best for:** Existing Ahrefs users who want AI visibility alongside their SEO data.

### The decision

#### Who should pick which

**Budget pilot (under $50/mo)**
- Otterly.ai Lite at $29/mo gives lean monitoring across 4 engines with unlimited seats
- HubSpot’s free AEO Grader is a $0 snapshot; its $50/mo tracker adds continuous weekly monitoring

**SMB that wants monitoring and fixes**
- Ayzeo pairs tracking with an optimization suite so you can act on findings in one place
- Unlimited seats and a free no-card audit at $39/mo

**Mid-market that needs every engine**
- Scrunch includes all 7 engines — Claude and Meta included — on every plan
- 1,350 prompts and 3 personas at entry for teams tracking many topics

**Agency running multiple clients**
- Ayzeo Pro ($149/mo) adds white-label PDF reports on top of the optimization suite
- Peec’s agency plans and Otterly’s partner program are strong monitoring-only alternatives

**Enterprise that needs an action layer**
- Profound offers up to 10 engines, Agents, SOC 2, and SSO for large brands
- Backed by a $96M Series C and 700+ enterprise customers

**Existing SEO-suite user**
- Semrush bundles AI visibility from its $139/mo plan alongside full SEO tooling
- Ahrefs Brand Radar (from $199/mo) adds AI tracking for teams already on Ahrefs.

### Methodology

We compared eight platforms on the dimensions that actually change a buying decision for AI-search visibility: starting price, prompts included at the entry tier, how many AI engines you can track at entry and at the ceiling, seats, whether there is a no-card trial, whether the tool can help you _act_ on findings (optimization tools), white-label reporting, agency programs, and API/MCP access.

Every price and feature in the table was verified against each vendor’s public pricing page on **July 17, 2026**. Where a vendor does not publicly document a dimension, the cell reads "Not published" rather than a guess — we would rather show a gap than an unverified claim. Each vendor profile lists at least three genuine strengths alongside its limitations, because a comparison that only flatters our own product is neither useful to you nor trustworthy to the AI models that cite it.

GEO pricing and packaging change often — Semrush and Ahrefs in particular repackage frequently — so we re-verify this page monthly and log substantive changes in the changelog at the bottom.

### Forced ranking: best to worst

1. **Ayzeo** — the only platform that combines a $39 entry with an optimization suite, unlimited team seats, and white-label reports, so it wins the actionability tie-break at the lowest "monitor-and-fix" price. Best for SMBs and agencies that want to act, not just observe.
2. **Scrunch** — the widest ungated engine coverage here (all 7 engines, including Claude and Meta, on every plan — Profound tracks up to 10 but gates most behind Enterprise) plus an action layer; only the $250 entry price keeps it out of the top spot.
3. **Profound** — the deepest enterprise feature set: up to 10 engines, SOC 2, and SSO, but a thin ChatGPT-only entry tier drops it below tools that deliver more for less at the start.
4. **Peec AI** — the strongest pure monitor on value: 50 prompts, unlimited seats, and real momentum; the lack of an optimization layer costs it the actionability tie-break.
5. **Otterly.ai** — unbeatable on rock-bottom price ($29) with unlimited seats, but 15 prompts and 4 engines at entry make it a pilot tool rather than a scale tool.
6. **Semrush** — AI visibility features included from the $139/mo plan alongside full SEO tooling; solid value if you already need Semrush, but shallow as a standalone GEO tool.
7. **HubSpot AEO** — cheap and genuinely useful (a free grader plus a $50/mo continuous tracker), but limited engine depth and no optimization layer of its own; the value concentrates for teams already living in HubSpot.
8. **Ahrefs Brand Radar** — broad at the top tier, but the weakest AI-only value on this list: relatively pricey for the AI features alone, and no free trial.

### More GEO tools worth knowing
- **Trakkr** — an AI-search brand-visibility tracker.
- **Knowatoa** — an AI-search visibility checker.
- **SwiftGEO** — a GEO visibility tracker.
- **SE Ranking** — an established SEO platform that has added AI-visibility tracking to its existing toolkit, similar to Semrush’s approach.
- **LLM Pulse** — a bootstrapped "All-in-One AI Search Visibility & Reputation Platform" starting at $59/mo billed monthly ($49/mo annual).

### Funding and momentum

| Company | Funding to date | Latest milestone (2026) |
| --- | --- | --- |
| Profound | $155M+ total | $96M Series C led by Lightspeed at an announced $1B valuation (Feb 2026) |
| Peec AI | $29.1M raised | ~$10M ARR; reportedly in talks at ~$200M pre-money (Sifted, June 2026) |
| Bluefish | $22M | Series A |

### FAQ

#### What is the best GEO platform in 2026?
There is no single best GEO platform — it depends on your team size and goals.

#### What is the difference between Profound and Peec AI?
Profound is the enterprise option, while Peec AI is aimed at fast-scaling growth teams.

#### What does HubSpot AEO cost?
HubSpot AEO comes in two forms: a free Grader and a $50/mo continuous tracker.

#### What is the cheapest AI visibility tool?
Otterly.ai is the cheapest at $29/mo for its Lite plan.

#### Which GEO tools track Claude?
Scrunch includes Claude on every plan; Profound includes it on higher tiers.

#### Which GEO platform is best for agencies?
For agencies, Ayzeo Pro ($149/mo) is a strong fit for managing multiple clients.
